How Much Does Motive Cost in 2026? Pricing, Contracts and Hardware

Quick Answer

Motive does not publish ELD prices as of October 2026. Its pricing page is a quote form that asks for your industry, fleet size, work email, name, phone number and company. Its published terms say subscriptions renew automatically, cancelling early means paying the rest of the term, and hardware you didn't buy outright must go back within 30 days. Get a written, full-term quote.

Key Takeaways

• Motive (formerly KeepTruckin) has no public per-truck price as of October 2026. The pricing page is a 4-step quote form, with fleet size buckets starting at 1 to 9 vehicles.
• Under Motive's Terms of Service (effective July 7, 2025), subscriptions auto-renew for 12-month periods unless you give at least 30 days' written notice, or your order form says otherwise.
• If you cancel early, the Terms say you give 30 days' notice and pay the balance for the rest of the full subscription term.
• Motive's Hardware Terms list replacement fees from $20 to $600 per device, including $150 for a Vehicle Gateway and $450 for an AI Dual-Facing Dashcam.
• Third-party sites publish Motive price estimates, but those are not Motive's prices. Only your written order form is.

How much does Motive cost per month?

There is no published number. As of October 2026, gomotive.com/pricing opens a form instead of a price list. It asks four things: your industry, how many vehicles or assets you run (1 to 9, 10 to 49, 50 to 174, 175 to 999, or 1,000+), your work email, and your name, phone number and company name. A sales rep follows up with a quote.

You'll find monthly figures for Motive on review and comparison sites. Motive hasn't published them, so treat any number you see there as an estimate that may not match what you're offered. Your price depends on what's in your order form: which products, how many trucks, the term length and the payment schedule.

What you're quoting matters, because Motive sells much more than an ELD. Its site lists Driver Safety (AI dashcams), Fleet Management, Equipment Monitoring, Maintenance, Spend Management (the Motive Card fleet card), Workforce Management and Operations Intelligence. If you only need logs, IFTA and GPS, say so up front and ask for that quote alone.

The ELD itself is registered with FMCSA as Motive ELD, model LBB-1 and higher, ELD ID MOTIVE, as of October 2026. Federal rules let you use only a registered ELD, so check any device before you buy. Here's how to check a device.

What does Motive's contract say about renewal and cancellation?

Motive's pricing is set in your order form. The renewal and cancellation rules come from its public legal pages. Your order form can change any of these, so read it against this table.

Put your term end date and the 30-day notice date on a calendar the day you sign. And export your logs before the account closes, because you must keep records of duty status and supporting documents for at least 6 months (49 CFR 395.8(k)).

What does Motive hardware cost?

Motive's site doesn't list a purchase price for its hardware. The cost that is published is what you pay when a device isn't returned properly.

Motive's cancellation policy says unreturned or damaged hardware can bring fees under its Terms. The Hardware Terms (effective January 1, 2026) define these Replacement Fees, as of October 2026:

Returning a device with writing on it or a scratched-off serial number can add a $25 Restoration Fee per unit. On the plus side, the same terms say the hardware warranty runs for as long as your subscription stays active (cables and mounts get 1 year).

Ask your rep whether your devices are purchased or included with the subscription, and get the answer in writing. That decides whether the 30-day return rule applies to you.

What should you ask for in a full-term Motive quote?

A monthly rate alone doesn't tell you what you'll pay. Ask for these in writing before you sign:

1. The per-truck monthly price for each product, and the total per truck.
2. The subscription term length (monthly, 12 months or longer) and the exact start and end dates.
3. The renewal rate and term, and whether the order form changes the 12-month auto-renewal.
4. The notice deadline and the address or number to send non-renewal notice to.
5. What you owe if you cancel early, shown as a dollar amount at month 6 and month 18.
6. Hardware cost per truck, and whether it's purchased or must be returned when you cancel.
7. Shipping, installation and any one-time fees.
8. Whether payment is monthly, annual or prepaid, and whether a third-party lender is involved. Motive's Terms say lender-financed payments can't be refunded by Motive.
9. What happens to the price and end date when you add or remove a truck mid-term.
10. Which features in the quote you won't use, so you can remove them.

For a broader checklist that works with any vendor, see 10 questions to ask before you buy an ELD.

What will Motive cost over 12 or 36 months?

Fill in the Motive column from your written quote. The Lucid ELD columns use its listed prices as of October 2026 for one truck on the Standard plan (ELD, HOS, IFTA, DVIR and GPS), so you can see how the math works. Assume taxes are extra and prices stay the same.

Lucid's annual plans include the first month free, and Lucid has no setup or activation fees. On monthly plans, cancelling stops service at the end of the paid month, with no proration.

How does Motive pricing compare with Lucid ELD?

The two are built for different buyers. Motive sells a wide operations platform with fleet cards, maintenance and workforce tools, and it quotes each fleet individually. If you'll use that platform, the quote may be worth it. Motive's site also advertises 24/7 sales and support.

Lucid ELD publishes its prices. As of October 2026, the listed prices are Standard at $60 per truck per month on a monthly plan or $50 on a 12-month plan, and Premium, which adds dual-facing AI dash cams, at $89 monthly or $70 on a 12-month plan. Monthly plans cancel anytime, with rented hardware or an outright purchase at $149 (ELD) or $399 (camera bundle).

Lucid also offers Idle Day Cashback on monthly plans only. When your truck sits, you disconnect the ELD. When it runs again, you reactivate it with your trailer number and driver credentials, and the disconnected days are credited on your next monthly bill. It isn't automatic. Reconnect before the truck moves, and keep your logs complete for those days, because a driver must have the previous 7 days of records available at inspection (49 CFR 395.8(k)(2)).

Motive has its own "Cashback Bundle." It's different: a percentage rebate on Motive Card spend for new or expanding Fleet Management customers, with a minimum of 10 enrolled vehicles.

For more options, see our Motive alternatives guide and the Lucid vs Samsara vs Motive comparison. Under contract already? Set your exit date, then follow our steps to switch ELD providers.

You can check every Lucid plan and listed price on the pricing page.

Want an ELD without a long contract? See Lucid ELD plans

Educational content, not legal advice. Confirm requirements against current FMCSA regulations and your state's rules.

FAQ

Does Motive have a monthly price per truck?

Motive doesn't publish one as of October 2026. Its pricing page is a quote form, and your price is set in your order form.

Is KeepTruckin pricing the same as Motive pricing?

KeepTruckin, Inc. rebranded as Motive Technologies, Inc. in April 2022, so it's the same company. Older KeepTruckin prices you find online may not match a current Motive quote.

Can I cancel Motive anytime?

Monthly subscriptions renew 1 month at a time. For longer terms, Motive's Terms say you give 30 days' notice and pay the balance for the rest of the term, unless your order form says otherwise.

Do I have to return Motive hardware?

Under Motive's cancellation policy, yes, within 30 days of cancelling, unless you bought it outright. The Hardware Terms list a $150 replacement fee for a Vehicle Gateway.

Does Motive offer a free trial?

Motive's Terms describe trials. Trial hardware must go back within 30 days of the trial ending, and you may be charged automatically if a payment method is on file and you don't cancel.

Is Lucid ELD cheaper than Motive?

Motive's prices aren't public, so compare your written Motive quote against Lucid's listed prices using the 12- and 36-month worksheet above.